Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.
Benefits of SMM
It’s the fastest way to spread the word about a new product, service or news item – A tweet can go rival in minutes and spread a message around the Word faster than TV or other traditional media
It’s a trend – Millions of people spend a good amount of their time on social media networks so if you ‘need them’ you know where to find them
If well ranked, has your company greater chance at becoming visible around the world, while you stay at home.
It’s the new marketing – Back in the old days marketers found out that many people spend time in their cars driving so they thought of the billboards on the roads. Today people are spending time on social media so as a marketer you have to start thinking this way too.
It’s the new influencer – more and more studies indicate that social media is turning into business as well with more companies stating that they have found customers from Facebook or Twitter.